A World Forum on Fractional Ownership has been held in London and was sold out, it has emerged.

According to the organisers Fractional Life, the event was so popular because fractional ownership is the hottest new trend in real estate, delegates coming from across the world to pick up some market tips from industry professionals.

Case studies from brands such as Marriott were presented at the forum to elucidate on the feasibility of fractional ownership for those consumers who want real equity in their second home, Fractional Life explained.

The organisers believe that the fractional ownership will take off in resort areas like Cyprus and Thailand in the next 3 to 6 months, while destinations such as Dubai offer a convincing value proposition.

In recent industry news, the Fractional and Shared Ownership Trade Association became a member of Resort Development Organisation, formerly known as the Organisation for Timeshare in Europe.