One the key benefits of a fractional vacation home is it offers buyers great experiences, without the hassle of maintenance. It is an aspirational purchase, and as such it makes sense to form mutually beneficial partnerships with other compatible brands and services who can enhance the experience of your customers while they are staying in-resort.

For example, New Mexico private residence club The Residence Club at El Corazon de Santa Fe has recently added to its partnership programme, offering its fractional ownership customers the benefits of tie-ups with some of Santa Fe’s best restaurants, wine merchants, golf courses, art galleries, and spas.

“Our owners have sophisticated tastes when it comes to art, cuisine, and wine. These partnerships greatly enhance our owners’ visits to their second home in Santa Fe, and it is a productive way for area businesses to help promote each other.”

Other examples include The Ritz-Carlton Destination Club and jet card operator Marquis Jet which have formed a partnership. Peter J. Watzka, executive vice president and chief operating officer for The Ritz-Carlton Development Company says: “The two brands are a natural complement to one another, providing ease in air travel and vacation home living. We look forward to introducing The Ritz-Carlton Destination Club to Marquis Jet Card owners.”

Resorts which are affiliated with the Registry Collection can offer their members not only a range of exchange locations but a 24/7 concierge service and travel services from some of the world’s foremost luxury travel providers.

And destination clubs are teaming up to share their property portfolios with both sets of members – The Hideaways Club, for example, has formed partnerships with Folio Collection, Banyan Tree Private Collection and Equity Estates.